Latest News & Upcoming Events

Upcoming Events

The Treatment® Car Care Products will be showcasing products, providing information on our private label services, and offering details on bulk product availability. Open to the trade only. If you are attending one of the upcoming trade shows, please stop by and visit our booth. If you would like to set up an appointment to visit our booth at a specific time, please send an email to info@thetreatment.com or fill out the form on this page.

For Trade Show Information Fill Out the Form Below

Automechanika Dubai 2017

May 7-9, 2017

As expected every year, Automechanika Dubai sold out yet again with waiting lists for all six sections of the show; Parts & Components, Electronics & Systems, Repair & Maintenance, Tyres & Batteries, Service Station & Car Wash and Accessories & Tuning. This year’s show will be taking 14 halls – Halls 1-8, Arena and Sheikh Saeed Halls 1 – 3, Sheikh Maktoum Hall, Sheikh Rashid Hall – and even Concourse 1 and 2 of the Dubai International Convention and Exhibition Centre.

Automechanika Dubai 2016 featured 2,017 exhibitors from 58 countries and welcomed more than 30,000 trade visitors from across 138 countries. The number of official country pavilions taking part this year is 25, which includes the world’s largest German Pavilion for the automotive aftermarket industry and first time participations from Iran, Japan, The Netherlands and Peru.

Agent Summit 2017

May 21-24, 2017

This one-of-a-kind event will take place May 21 – 24, 2017, at the Paris Las Vegas Hotel in Las Vegas, NV. Designed exclusively for automotive general agents, the goal of this event is to educate top GAs on the latest training techniques, trends and challenges to help them better serve their dealer clients. Agent Summit 2017 will feature some of the top trainers in the industry and executives from leading product and technology providers, all with one goal in mind: To help you improve your dealers’ F&I performance and profits!

NACE Automechanika Chicago 2017

July 26-28, 2017

The co-production between Automechanika Chicago and NACE will create a unified stage using NACE’s strong relationships within the collision and OE community combined with Automechanika Chicago’s global strength throughout the automotive aftermarket. Working in collaboration, the two entities will create an unprecedented partnership focused on training and product discovery for the automotive technicians, shop owners and parts distributors. A combined Automechanika Chicago and NACE show will take place July 26-28, 2017 in Chicago.

Industry Summit Texas 2017

Sept. 11-14, 2017

Industry Summit is a 4 day event being held from 11th September to 14th September 2017 at the Gaylord Texan Hotel & Convention Center in Grapevine, United States Of America. This event showcases products like savvy partners ready to deliver the products, technology and processes you need to streamline your operation and maximize sales, sales and F&I processes backed by new technology and a renewed focus on regulatory compliance etc. in the Industrial Products industry.

2017 AAPEX & SEMA Shows in Las Vegas

Oct 31-Nov2, 2017

AAPEX is a 3 day event being held from 31st October to 2nd November 2017 in Las Vegas, United States Of America. For more than 25 years, Automotive Aftermarket Products Expo (AAPEX) has been the premier global event representing the $328.2 billion global aftermarket auto parts industry. Located at the majestic Sands Expo, AAPEX will feature over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services and technologies to 44,000+ targeted buyers. AAPEX is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). This event showcases products like automotive lighting systems, sound moderators, cooling systems, Friction and Brake circuits, Engine and Transmission parts, Gear systems, Automotive Hand tools etc. in the Business Services industry.

2018 NADA Show in Las Vegas

Mar 22-25, 2018

In 2018, industry leaders, manufacturers, exhibitors and other key players will convene in Las Vegas March 22-25 to learn the latest tools, tactics and industry trends, see the hottest new automotive products and technologies, and make important connections with one another in the unique atmosphere that only the National Automobile Dealers Association can provide. With more than a century of experience, NADA has worked to represent and further the interests of new-car and -truck dealerships. That is why every aspect of the NADA Show is designed to help dealers ‘win big at retailing’—from the franchise meetings and workshop sessions to shopping the Expo floor. There is something new and exciting for every member.